Reema Ameer is an eponymous UAE-based womenswear label launched in Dubai in 2013. After more than a decade spent in fashion journalism, Reema felt it time to hone her understanding of what a woman really wants which led her to create a contemporary collection of easy-to-wear separates.
With every collection Reema strives to curate a wardrobe of desirable yet relatable pieces that all women can delve into. Her signature aesthetic exudes a sense of sophisticated and effortless style, favoring more relaxed cuts always in the most eclectic fabrics.
In 2022, Reema turned her hand to accessories design releasing a capsule collection of consciously crafted handbags made from British woven tweed and Italian Nappa leather. These more traditional compositions are stunningly juxtaposed by the oversized and sculptural silhouettes of the bags, all designed to stand the test of time.